Google Suggest for Mobile Search Gets Universal Treatment

It looks like Google has been busy making changes to the products they are most known for as of late. This is a nice diversion from the other news they make by continuing their move to be all things to all people. One area that Google should dominate by default is mobile search. Of course, if you sit back and rest on your laurels then you leave the door open for someone to walk through it. Then that automatic “lead dog” position is trouble. Google is not just sitting back in this important area. The latest update it is providing for mobile search is giving universal search result in the Google suggest lists. This will help mobile searchers find more information more quickly. The Google Mobile blog tells us some more Last December on the Official Google Blog, we announced how universal search features in Google Suggest could show useful information while the user is composing a query from the Google home page. Today, we are bringing this same functionality to mobile phones so that getting answers while on the go is even faster and easier. For example, let’s say you’re flying to London and want to know: Is my flight on time? Or what is the exchange rate of the pound? As you type the flight “Ba 284″ or “Usd in pounds”, the answers are provided right below the search box, without having to wait for the results page. Here’s an example Now, this is interesting because if a person can get certain answers like a weather report without getting to the results page then advertising is not seen for that particular search. It’s not like Google to cut into their chances for revenue is it? This feature is supported on Android devices, iPhones/iPods and WebOS devices. As is always good practice with these kinds of product announcements read the comment strings and see where the offering supposedly falls short. Windows Mobile folks aren’t too happy and someone was nice enough to point out the following. This is similar to the functionality Android already has in its search bar widget – but this will allow Apple users to play catch-up – AGAIN Ah. Spring and competition are in the air.

Study Predicts Mobile App Market Will Show Significant Upward Mobility

Apps is now one of those words that has taken on its own meaning in the American lexicon as most people who use it are referring to the apps for mobile devices. Why not since the market is growing at a serious rate because it makes having a handheld device much more interesting than just being a phone and a way to connect to the web. A study suggests that the growth will be unprecedented in the very near future with bold predictions of billions of dollars being generated in the apps market. Mashable reports on the study which I will allow you to read about before I say anything further. Lithuanian-based GetJar, an independent mobile phone application store with over 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app downloads and the overall size of the mobile app market. According to the study, created by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012. I bet you can guess where I am going carrying my red flag. Yep, the source of the report is someone who has a vested interest in making the market look ginormous. Also, the information is somewhat appnostic (that’s just another cheap attempt to turn a phrase to describe an app agnostic) because this particular company from Lithuania (red flag number 2?) can’t do anything with Apple apps so they have a vested interest in pumping up the Android and others app market hopes as well. The apps industry is going to grow. There is no need to commission anyone to make that prediction. It’s a no brainer. As to how big will it get? It’s anyone’s guess and the real intrigue as we move forward is the growing intensity of the battle for the platform of choice between the iPhone and Android devices. Any predictions on who wins that one? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!