Healthy Blog Reviews

While Adobe’s Flash has been vilified by Apple’s Steve Jobs it is still an important part of the advertising world at least for now. comScore has produced a report that shows that 40% of the total online display ads are using Flash and rich media. The chart below shows the breakout amongst other formats. A shift in this balance of power is going to happen because of the popularity of the iPhone and iPad. It has to unless the Apple / Adobe divide is closed. That doesn’t seem likely does it? I think that when we look at this same situation in a year there will be a category for HTML5 and other ways to produce rich media that are not related to Flash. The popularity and influence of Apple’s suite of products isn’t something that can be ignored nor is it going away. In fact, for the foreseeable future it is likely to increase. This non-standardized environment is going to end up having the greatest impact on advertisers who will be forced to create ads in several formats so they can reach all of their customers and prospects not just those on certain devices. As advertisers and marketers how are you addressing this situation now and what do you think will happen over the next 12 to 18 months?

Tags: Apple, customers, Display, flash, foreseeable, greatest-impact, iphone, popularity, several-formats, situation, the-advertising, their-customers, world-at-least
Posted June 30, 2010 by cgseo under Social Media

Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered in Econsultancy’s 2010 Email Marketing Census , companies are spending more on email marketing (17% of online budgets) than PPC (16%) despite not fully understanding the return on investment (ROI) achieved or taking advantage of one of the most important benefits of email marketing: segmentation. When you run PPC campaign, you attempt to segment your target audience by using different ad creative and targeted landing pages. You wouldn’t bring a “window shopper” to a landing page that displayed only one product, would you? So it’s a shock that many companies are still not using segmentation to target their email campaigns and deliver messages, or offers, that are tailored to their customers’ known interests and buying habits. Think about that. When you email your existing customers, you already know at least a little about their buying preferences, so why would you not segment them so that they receive tailored email messages? With this lack of fine-tuning of their email marketing efforts, it is no wonder that 39% of companies quizzed have no idea what their ROI is from email marketing. Almost forty per cent of those that are spending more on email marketing than search, have no idea why they do so! That is astounding – but even more astounding is that 33% of agencies who manage their clients email marketing campaigns have no clue either! Companies have become complacent with their email marketing campaigns. They’ve put them on “auto-pilot” and have focused too much on fine-tuning their search and social media efforts that they’ve neglected a channel that can create new sales and keep existing customers happy. Let 2010 be the year that we realise there’s so much more we can do to improve our ROI from email marketing.

Tags: clients, customers, data, direct, know-at-least, known-interests, Research, ROI, Search, shot-2010-03-11, Social Media, target audience, their-customers, using-different
Posted March 11, 2010 by cgseo under Social Media