Healthy Blog Reviews

Sometimes an ad for a product is so clever that you remember the ad but not the product. Not so with Old Spice’s new “Smell Like a Man, Man,” campaign which went viral earlier this year. According to a Nielsen report which was noted in Brandweek , sales of Old Spice Body Wash have jumped 55% in the past three months and 107% this past month. “Gary Stibel, CEO and founder of The New England Consulting Group, said his data also shows a lift for Old Spice. “We think that Old Spice is up. We don’t think it’s up in the double digits, but it’s up meaningfully, and we think it’s driven 100 percent by marketing.” What’s not measurable is how much help the campaign had from the news coverage it received. Type “Old Spice” into Google news and you’ll find more than 2,000 articles have been written by everyone from Business Week to MTV to. . . us. If P&G had bought ad space on all of these publications, the cost would have been astronomical, but now they’re a part of advertising history and that is, to quote another ad genius, priceless. The “Old Spice Guy”, Isaiah Mustafa, is now on his way to becoming a movie star with a role in Jennifer Aniston’s new movie. Now that’s how you breath new life into an old brand.

Tags: Business, business-week, Campaign, campaign-which, data, flickr, Isaiah Mustafa, news, Social, spice-body, video
Posted July 28, 2010 by cgseo under Social Media

I have good news and bad news. First the bad news: Search Engine Strategies San Jose is no more. Sucka! That’s cos the good news is that the event has been renamed SES and the location changed to San Francisco! I so got you with that one, didn’t I? Well, there’s more. SES is now part of the broader Connected Marketing Week which runs from August 16-20 at the Moscone Center in San Fran. Connected Marketing Week features five full days of themed subjects on search marketing, micro-blogging, social media, international online marketing, ad networks and exchanges, and much more. Each day will include panels, events, and networking opportunities for all involved. In addition to SES, the week also includes a half day  ClickZ BlogworkZ forum featuring discussion panels on the latest trends in blogging and a specific panel on how bloggers are impacting the reputation of multi-million dollar businesses. You’ll find me hanging out at Connected Marketing Week. On Monday , I’m on a ClickZ panel will Robert Scoble–the first time I believe we’ve been on the same panel together. And, later in the week, you’ll find me at SES– teaching you how to manage your Google reputation . So, are you coming? The early bird discount ends on July 30th and Marketing Pilgrim readers can get another 20% discount by using the code SPGSF20 See you there! Join the Marketing Pilgrim Facebook Community

Tags: advice, code, forum-featuring, fran-connected, marketing, marketing week, reputation, Robert Scoble, Search, Social, week
Posted July 28, 2010 by cgseo under Social Media

Although it comes as no surprise to most, the integration of e-mail campaigns and social media outlets is becoming more popular. Leading the charge are Facebook and Twitter which is probably no surprise either. What is a little surprising is just how quickly the numbers dive with regard to other options for social media integration. The following chart from eROI shows results from a survey they recently conducted (hat tip to MarketingProfs ). With Facebook being the most mainstream option of these outlets its appearance at the top of the list is almost expected. Twitter on the other hand is much more dependent on the type of e-mail recipient because it’s mass appeal is much less than Facebook’s at this time. In other words, Twitter likely skews toward a tech-savvy and generally younger crowd while Facebook hits a more widespread demographic target. What was interesting was the relative ignorance of the mobile market by these very same marketers. There seems to be confusion on subjects ranging from mobile’s usage amongst these companies’ customers to even how the company itself is utilizing the mobile web for their site in general and marketing as a whole. This points to the whole disconnect issue that happens when industry reporting and predictions leave reality in the dust. Why do you think it has been the “Year of Mobile” for about 7 years now? OK, so let’s step back for a second. If e-mail is very important and it is a pretty well known fact that there is a large group of consumers that get e-mail on mobile devices (iPhone, BlackBerry, Android and more) shouldn’t marketers be a little more ‘in tune’ with mobile? If you pay attention to most industry reports they already are right? Is there a perception vs. reality divide present here? Is it possible that hype is out-pacing implementation? How can that happen on the Internet ? As we have warned in the past, it is probably a good thing for companies to make sure they are doing the Internet marketing basics like search and e-mail well before they jet ahead into the mobile space. It’s this rush to get to the next best thing without ever really taking full advantage of the LAST next best thing that gets businesses in trouble online. So where are you with e-mail, social and mobile? Are all three humming on all cylinders or is there work to be done to bring one or more up to speed? Even when the assumption is that everyone does all of this well and is ready to move on, are you going to stick to the basics or go to the next big thing?

Tags: black, cloud-computing, cloud-hosting, facebook, integration, internet, Internet Marketing, mobile, mobile-chart, numbers, Social, Social Media, time
Posted July 26, 2010 by cgseo under Social Media

People who have way too much time on their hands, have done a study to chart the mood swings of the average Twitter user over the course of a week. Stick with me, it gets good-ish. The people running this test come from the Institute for Quantitative Social Science and the Program on Networked Governance , Harvard University . They used over 300 million tweets that were posted between Sep 2006 – Aug 2009 and they charted them based on geographic location and mood of the tweet. The moods were determined through the use of the ANEW scale from the University of Florida which rates a large number of English words in terms of the emotions they convey. (Still with me?) What the study determined is that there are more happy tweets early in the morning, late in the evening and on weekends. Not surprising when you figure that everything in between those times are traditional working hours, which proves that most people are not happy at their jobs, or at least not happy enough to tweet about it. Sunday mornings are a particularly happy tweet time for people and Thursday evening is rough. I think that’s because all of the best TV shows are scheduled on Thursday nights and it’s frustrating to have to choose. It’s also interesting to note that West Coast moods generally follow East Coast moods with a delay of. . . you guessed it. . three hours. While this data is intriguing and the chart they made is fun to look at , there really is some information here that you can use. If you’re running a Twitter campaign, schedule your tweets to hit before noon and after seven in the evening but be wary of time zones. Sending tweets from the NY office at six will land at the ultimate low tide for Twitter users in Los Angeles. There is an exception to this rule. You may want to send your tweets in the middle of the day if you’re selling something that depends on a negative mood such as an ebook on quitting your job or 101 Ways to Get Revenge After Being Dumped. What do you think? Can timed tweets effect the results of your Twitter marketing campaign? Or is one tweet time as good as any other?

Tags: data, flickr, Florida, mood, over-the-course, Research, science, Social, social-science, study, through-the-use, Twitter, university
Posted July 23, 2010 by cgseo under Social Media

If you’ve been involved with SEO or online marketing for any length of time, chances are you’ve escaped the confines of your office and ventured out into the real world to meet like minded marketers. Perhaps you’re a conference regular attending events like Pubcon , SES , or SMX . If you’re like me and tens of thousands of other online marketers, you’ve also checked out your local meetup scene. Meetups are gatherings of people who all share a common profession or interest. There are meetups covering almost every aspect of online marketing including SEO, SEM, Affiliate Marketing, Publishing, and Programming. Most online marketing meetups are organized by local marketing organizations or specific individuals or companies looking to increase exposure for their own services. While motives may vary, most meetup organizers provide a valuable service for their local marketing community by offering insightful presentations, information sharing, and networking. Some of the great things I’ve experienced attending meetups include client acquisition, client education, finding new hires, conversing with other marketing professionals, and learning really interesting information from some great speakers (shout out @ btabke ). If you need to step up your game or just want the opportunity to share ideas and participate in your local marketing community, you need to check out your local meetups. To help you down this path, I’ve compiled a list of 2-3 meetups for the 31 NFL cities. If you feel there’s a great meetup I missed, please mention it in the comments along with the name of your city. ATLANTA, GA Atlanta SEO Atlanta Bloggers Atlanta Web Design Group BALTIMORE, MD The Maryland Internet Marketing Group The Baltimore Washington Tech Meetup Baltimore SEO BOSTON, MA TheArlington/Boston/Cambridge SearchEngine OptomizationMeetupGroup The Boston WordPress Meetup Group SEMPO Boston BUFFALO, NY Buffalo WordPress Users CHARLOTTE, NC The-Official-Charlotte-SEO-Search-Engine-Marketing-Meetup Search Engine Marketing Association of Charlotte Ecommerce Charlotte Meetup Group CHICAGO, IL The Chicago Search Engine Optimization Meetup Group Chicago SEO Group Chicago Online Marketing Group CINCINNATI, OH Heartland Internet Entrepreneurs Meetup Continuous Web- Cincinnati Interactive marketing meetup group CLEVELAND, OH Local Entrepreneur and Social Media Network Your Digital Footprints DALLAS, TX Dallas Interactive Marketing and internet SEO and SEM meetup DFW Social Media Marketing DENVER, CO The Denver Search Engine Optimization Meetup Group Denver SEMPO Meetup Group Social Marketing for Business – Join the Conversation DETROIT, MI The Detroit Search Engine Optimization Meetup Group Social Media Marketing, Search Engine Optimization And Web 2.0 Marketing The Detroit Search Engine Optimization Meetup Group GREENBAY, WI Wisconsin Online/Offline Networking Group HOUSTON, TX Web Marketing Strategies, SEO, and ROIs Houston Stompers INDIANAPOLIS, IN Indianapolis Search Engine Optimization and Internet Marketing JACKSONVILLE, FL The Jacksonville Search Engine Optimization Meetup Group Internet and Direct Response Marketing Group Kansas City, MO Internet Marketing Social Media Group DotNext Kansas City Kansas City Search Engine Marketing Association MIAMI, FL How to increase ROI On Websites – S FL internet marketing South Florida internet Marketing South Florida Interactive Marketing Association MINNEAPOLIS, MN Minneapolis internet and search marketing authority Internet Marketers Using StomperNet Strategies Social marketing and networking meetup NASHVILLE, TN Nashville 2.0 The Nashville Online Business Strategy Meetup NEW ORLEANS, LA Net2No NetSquared New Orleans gnocode eCommerce Merchants South Louisiana Chapter NEW YORK, NY Internet+Traditional Advertising/Marketing Professionals NY Internet marketers of New York (SEO, PPC, social, affiliate) New York Internet Marketing Meetup Group OAKLAND, CA Webifying Women of the East Bay East Bay Internet Marketing for Businesses – SEO, SEM, PPC Bay Area Net Marketing alliance PHILADELPHIA, PA SEO Grail Philadelphia Pennsylvania Stompers Phoenix, AZ Phoenix internet marketing and search engine optimization Search Engine Marketing Professional Organization AZ chapter Phoenix SEO Meetup PITTSBURGH, PA Pittsburgh Internet Marketing and SEO Meetup SEMPO Pittsburgh SAN DIEGO, CA San Diego Search Engine Optimization Meetup The San Diego Internet Marketing Meetup The San Diego Social Media Marketing Meetup SAN FRANCISCO, CA The SES San Francisco Meetup Group SEMPO San Francisco Meetup SEATTLE, WA Seattle Web Technology Meetup Group Meetup202 Seattle ST. LOUIS, MO St. Louis Small Business Internet Marketing Tiny Business, Mighty Profits TAMPA, FL The tampa seo and internet marketing group TAMPAS PREMIER INTERNET MARKETING GROUP Tampa Stompers Washington DC Washington DC on line marketing (SEO/SEM/Social Media) Group Marketing Meetup Group in Wash. D.C. Monetization & Income Strategies For Online Entrepreneurs (special thanks to Mary Werner for helping to research this list) Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Tags: digital, internet, Internet Marketing, marketing, media, Networking, office, optimization, publishing, Search, Social, technology, Web Marketing
Posted July 23, 2010 by cgseo under Social Media