Healthy Blog Reviews

Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers [...]

Tags: ad blast, advertising, audience members, categories, email, Email Advertising, email marketing, online, opt-in, recycling bin, right marketing, ROI, safe announce, service, targeted
Posted March 12, 2010 by BlogPostman under Email Advertising

Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered in Econsultancy’s 2010 Email Marketing Census , companies are spending more on email marketing (17% of online budgets) than PPC (16%) despite not fully understanding the return on investment (ROI) achieved or taking advantage of one of the most important benefits of email marketing: segmentation. When you run PPC campaign, you attempt to segment your target audience by using different ad creative and targeted landing pages. You wouldn’t bring a “window shopper” to a landing page that displayed only one product, would you? So it’s a shock that many companies are still not using segmentation to target their email campaigns and deliver messages, or offers, that are tailored to their customers’ known interests and buying habits. Think about that. When you email your existing customers, you already know at least a little about their buying preferences, so why would you not segment them so that they receive tailored email messages? With this lack of fine-tuning of their email marketing efforts, it is no wonder that 39% of companies quizzed have no idea what their ROI is from email marketing. Almost forty per cent of those that are spending more on email marketing than search, have no idea why they do so! That is astounding – but even more astounding is that 33% of agencies who manage their clients email marketing campaigns have no clue either! Companies have become complacent with their email marketing campaigns. They’ve put them on “auto-pilot” and have focused too much on fine-tuning their search and social media efforts that they’ve neglected a channel that can create new sales and keep existing customers happy. Let 2010 be the year that we realise there’s so much more we can do to improve our ROI from email marketing.

Tags: clients, customers, data, direct, know-at-least, known-interests, Research, ROI, Search, shot-2010-03-11, Social Media, target audience, their-customers, using-different
Posted March 11, 2010 by cgseo under Social Media

The Value of Social Media Report has been released by Econsultancy and the Online Marketing Summit. I was offered a sneak peek at the study and provided my analysis for the report. It’s definitely worth the investment, and as a taster, here’s my analysis: What struck me the most is that 61% of companies feel their measurement of the return on investment (ROI) from social media is either poor, or very poor. It could well be that these companies are looking for ROI in the wrong places. Sixty nine percent of those surveyed said that Twitter is their most used social media channel–beating out other social media options such as a company blog, social networking, and video. It’s a staggering number, when you consider that Twitter is still in its infancy and arguably lacks any robust tools that businesses can use to their advantage. This high percentage of use suggests that companies are looking for the “easy” option, when it comes to social media. After all, it takes less than a minute to set up a Twitter account, whereas a corporate blog could take days–or weeks! The other clue that Twitter has become the “bandwagon” of corporate social media, is the type of ROI that companies are trying to measure. The greatest percentage (63%) are measuring the direct traffic to their corporate site from Twitter. While some companies–such as Dell–have had great success with generating traffic and sales from their efforts on Twitter, an even bigger benefit can be realized from the increase in brand awareness and reputation. Yet, only 15% of companies are measuring the impact of Twitter and Facebook on their brand perception , 18% measure customer satisfaction, and 25% understand the benefits to their brand awareness. You could argue that more companies would find satisfaction in their ability to measure the ROI of social media, if they turned their expectations from direct traffic and instead focused on the improvements they are making towards the sentiment of their brand.

Tags: analysis, facebook, investment, measurement, ROI, Social, Social Media, social-networking, study, Twitter
Posted February 25, 2010 by cgseo under Social Media

Modular workbenches are not your ordinary work furniture. Rather, these are considered as essential tools for your operations, especially if you are in the business of manufacturing assembly parts or other products. These workbenches are advantageous because they can be easily arranged or assembled according to the needs of your business. Investing in modular benches [...]

Tags: Business, Changeable, Company, Designed, Desks, Modular, Modular Workbench, Product Flow, Productivity, Reconfigure, ROI, Solution, Specialist, Workbenches, Workspace
Posted July 23, 2009 by cgseo under Modular Workbenches