Healthy Blog Reviews

According to the 2010 Display Advertising Study conducted by Advertiser Perceptions (for Collective Media), advertisers love to target audiences—and know what they’re getting—with site-specific ad buys. But buying targeted ad space on a site-by-site basis is time consuming—and buying on ad networks may see some increase, especially with advertisers with larger budgets. Most advertisers still prefer site-specific ad buys and plan to continue that tactic. 74% list targeting as the primary benefit. On the other hand, ad networks’ primary benefit is reach—but only 8% (up from 3% last year) of advertisers said that reach is what differentiate ad networks. The most popular answer there was again targeting. Only a third of advertisers (34%) plan to increase online ad dollars this year. Slightly more (35%) said they were planning to increase spending on ad networks. (That’s the wording in the study. So either somebody didn’t understand that ad networks = online and absolutely everyone increasing spending online will do so in ad networks, or the study meant 35% of those planning to increase spending on the Internet will be increasing their spending on ad networks.) Those spending > $10M online were a little more likely to plan to increase ad network spend (40%). Meanwhile, 52% plan to increase spending on site-specific buys. What does this mean for ad networks? If they can provide the benefits of targeting with more user data, they might be able to corner more advertising dollars. As the study says, “We expect the next wave of this study to show a marked increase in audience data as the single biggest differentiating factor among ad networks.” What do you think? Are you focused more on site-specific buys or ad networks? What would make ad networks more attractive to you? via 1 , 2

Tags: benefits, buying-targeted, cloud-computing, cloud-hosting, Display, either-somebody, increase-online, internet, list-targeting, more-on-site, primary-benefit, Research, spending, study
Posted May 7, 2010 by cgseo under Social Media

Google does what Google does and it has now opened the doors on an apps marketplace that is designed for Google Apps customers. Don’t think the overlap in terminology with the other app guys is coincidence either. The difference with this form of app though is the fundamental difference that separates Google from Apple. Google provides apps that are fundamental business needs and this strategy is where the search giant appears to be hanging its hat moving forward relating to search, advertising and more. Yesterday the Official Google blog reported: Every day, thousands of businesses choose the cloud. More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves. We’ve found that when businesses begin to experience the benefits of cloud computing, they want more. We’re often asked when we’ll offer a wider variety of business applications — from accounting and project management to travel planning and human resources management. But we certainly can’t and won’t do it all, and there are hundreds of business applications for which we have no particular expertise. First of all, having 2 million businesses using goggle apps is pretty impressive. While most are the SMB’s of the world, Google has shown the world the ability to penetrate enterprise accounts as well. Of course, this hits at another of the biggest competitors against the Goog: Microsoft. Some apps that are part of the roll out are Intuit Online payroll, Manymoon project management, PS Connect and JIRA Studio for development to manage flow between various apps. Watching this strategy unfold is pretty interesting. There is an awful lot riding on it and it would appear that Google has more of the pieces under their roof than any other competitor does. How this plays out should be fascinating. One of the final paragraphs of the post tells the real story: For more information on the benefits of the Google Apps Marketplace to businesses, check out our Enterprise Blog post. Developers interested in learning how to integrate with Google Apps can check out our post on the Google Code Blog. Or, you can explore the Google Apps Marketplace directly at http://google.com/appsmarketplace. Notice the order of how these are written. What it seems to be saying is that Google wants the enterprise and is daring everyone else to find a way to stop them. Join the Marketing Pilgrim Facebook Community

Tags: benefits, competitor, enterprise accounts, fundamental, fundamental business, google-apps, human resources management, Search, tells-the-real
Posted March 11, 2010 by cgseo under Social Media