Attention, Bloggers: We Have Arrived

Okay, it’s not the first time, but it does seem like a rather momentous one: bloggers are now being granted press passes from the City of New York. These passes allow qualified journalists to and even sometimes within police and fire lines (within reason, of course)—and everything from bloggers to other online-only content providers. Although bloggers are often recognized as press members at sporting events and even political meetings, a city officially recognizing online media as a legitimate news source isn’t something we’ve seen happen very often. Giving online content providers the same rights and privileges that they extend to traditional media shows a pretty impressive respect—and it does feel like bloggers have finally arrived. The old policy required tear sheets from print media to prove the applicant’s work in print media. Radio and TV submitted tapes, but there was no way to claim to be a member of the press if your work wasn’t running through “mainstream” sources. And that’s all about to change. Reports MediaPost : Under the new proposed policy, the New York Police Department would be able to issue press passes good for two years to any journalist who has personally attended and reported on at least six qualified events in the city in the preceding two years, regardless of whether the reports were published online, in print newspapers, magazines, books or other media. Events that will qualify include city-sponsored activity — like a press conference or parade — as well as emergencies where the city has set up do-not-cross lines. The proposal also allows inexperienced journalists to obtain single-use press passes. Okay, so realistically, this doesn’t affect the vast majority of bloggers. Even if you’re operating within the New York area, you’re probably not covering traditional news events. (But hey, if you are—woot for you!) But it does set an important precedent: a government legitimizing bloggers as journalists. I also like that NYC is allowing inexperienced journalists to gain officially-sanctioned experience. One of the most populous cities in the world is encouraging its citizens to report on its goings on and official activities. That’s pretty radically transparent, don’t you think? But perhaps most interesting: this is also happening at the hometown of one of the top newspapers in the country—one that’s struggling to adapt to the Internet . Recently, the New York Times has decided that their many popular blogs will be behind their pay wall (or possibly just count toward your pay meter limit) next year —is NYC’s move to legitimize competing bloggers going to be another nail in the Gray Lady’s coffin? What do you think?

Omniture to Provide Analytics on Facebook, Mobile

A little over a month ago, Facebook revealed a planned conversion tracker tool to help marketers track the value of Facebook Pages and fans. Today, analytics firm Omniture announces “A new solution . . . to buy media on Facebook and measure its influence across digital marketing channels .” Any relation? Facebook isn’t the only thing Omniture’s newest efforts will be tracking. They’re also adding: Display ad targeting, using Omniture customer segment data and testing through partnerships with ad networks New mobile analytics, including app measurement for the iPad Regular analytics improvements, using Experian (HitWise) demographic data A new “Idea Exchange” (forum?) for users to communicate directly with engineers and product managers on new feature ideas However, the Facebook deal may be most key. MediaPost reports the plans to expand the agreement: Initially, the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement. The partnership builds on Facebook analytic features the companies announced last year to help marketers join the conversation, rather than interrupt the experience. This alliance is intended to help companies integrate Facebook as a marketing channel ["complete with technology tools, audience segments and best practices," MediaPost says earlier], connecting to relevant conversations with the site’s more than 400 million active users. Omniture is clearly trying to keep up with Internet marketing, especially social and mobile web, with it ongoing improvements over the last year: Dashboard integration with Twitter App measurement for Facebook, Blackberry, Symbian and Palm Viral video measurement comScore data integration What do you think? What would you most want to see from Facebook marketing analytics?

Yahoo CEO Asks, “Facebook, what’s their revenue?”–Er, About $1 Billion Carol

Yahoo celebrated its 15 year anniversary yesterday and Yahoo CEO Carol Bartz decided that it would be the perfect time to take a swipe Facebook. When asked why Yahoo wasn’t as hot as Facebook, she replied: “Facebook? What’s their revenue?” Oh no she didn’t! Well, as if on cue, Inside Facebook comes up with some compelling calculations that suggest Facebook will hit $1.1 billion 2010. First, their calculations for 2009–keep in mind these are simply guestimates. Then, estimating revenues for ads, partnerships, virtual goods, and such, they come up with their 2010 prediction: A wide variety of sources we spoke to expect Facebook to pass $1 billion in revenue this year, possibly reaching $1.1 billion. This is significant growth, but likely still the start of the hockey stick. And boy, it is some hockey stick! The company will, in our view, gradually chip away at brand advertising spending on other big web sites, including Yahoo and MySpace. The optimistic case for Facebook, in terms of its brand advertising revenue, is that will get most of this advertising and bring in up to $20 billion per year, eventually . $20 billion a year in revenue? That’s a big number, maybe one that will even get Bartz’s attention. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Toyota Turns to Twitter for ORM Issues

Toyota is now turning to Twitter to help stem the tide of negativity that has been heaped upon it during the “Recall Free For All” (that one’s mine). I guess someone at Toyota HQ has been studying up on this Twitter thing and decided that it was the way to go. Of course, just going headlong into a potentially hostile environment would be foolish so they have found a way to “manage” just what is being seen and heard in this attempt to make things better again with the top selling automaker in the world. TechCrunch reports The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota. Called Toyota Conversations the site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota on Twitter. And the channel includes a Featured Tweets from Toyota’s Twitter account and press room as well as AdTweets, which are Tweetmeme’s retweetable ads for Toyota. Risky business for sure unless, of course, you can somehow “manage” just what is shown in the tweets that are part of this effort. You may notice after taking a look at all of the top stories that are being aggregated on the site, that most of the news is positive. That doesn’t seem to match the general tone of the media writing about Toyota, which has been quick to criticize the car company for its manufacturing mistakes. If you take a look at Twitter sentiment app Tweetfeel, the sentiment of Tweets mentioning Toyota lean more negative. Tweetmeme channels can be set up to pick up only certain news sources. It looks like Toyota picked the friendlier ones. Well, when I took a look this morning at the Toyota Conversations Tweetmeme site they may have not caught everything. Take note of the logo used in Toyota’s tweets as well. It makes the company look like some kind of evil empire. Using black as your primary color to help people warm up to you again is not very effective but hey, what do I know? So will this effort by Toyota help the cause? Jeremiah Owyang is quoted in the LA Times blog about this very subject as saying “In the social sphere, it’s often best to be proactive during a crisis, to let the market know you’re listening, and centralize the discussion around your brand, giving the brand more opportunity to guide the conversation,” Web strategist Jeremiah Owyang said. “Yet don’t be fooled, on the social sphere the illusion of power is quickly dispelled, as everyone can have a say.” Is this the right time for Toyota to do this? Wouldn’t it have been more genuine if this was underway from the very start because now it appears to be a contrived effort to stop the flow of negative press rather than a sincere attempt to “make nice” with a buying public that may not ever trust this brand like it used to.

Website Promotion – Get Noticed

Imagine this: you spend two months working with a web designer to make your new site look cutting edge and interesting. You’ve got great products or services to offer people, and you’ve done your research so you know that there’s a demand. You’re ready to start earning money, and when you launch your site, you [...]